Coffee Chat: The Wrong Questions
You’re Invited: The Market Research Revolution Sessions
Upcoming Session: The Wrong Questions
This session we dive into learning to ask the right questions during research, or the question behind the question. We discuss how to reframe business problems into research questions.
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The Market Research Revolution Sessions is a new series hosted by Amy Graglia, PhD, founder of Novi Research and a leading expert in emerging markets and trends.
Amy has advised some of the world’s most recognized organizations—including Google, Facebook, WhatsApp, Stanford, the NFL, Fox Racing, and CrossFit—on how to recognize market shifts and pivot strategies to meet them. She also works with Los Alamos National Labs, guiding scientists developing cutting-edge technologies on how to successfully bring their innovations to market.