Thought
leadership

Read here for a more detailed look at what we have recently discovered, or how we are pushing various industries forward. New papers published every month.
5.5.2026
Dr. Amy Graglia

The Card That Changed Everything

How a national fitness brand's perfectly researched strategy almost failed — until a four-week pilot revealed that the problem was never the message. It was the moment.
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20.4.2026
Dr. Amy Graglia

What If We Killed the Whole Charade?

How telling a client they were in the wrong industry became the most valuable research we ever delivered.
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16.4.2026
Dr. Amy Graglia and Marisol Lozano

How a cult skincare brand found its next customer

A market research case study in the skincare industry that changed a decision, not just filled a deck.
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